Cait McCarthy Photography is what we would define as an Autumn brand. Autumn brings about a special magic and you know when it's here - that one day you walk outside and a wave of calmness takes over - deep breath - and release... It's exactly what your clients need! With her branding, we wanted to bring out warmth with her colors and tactile elements. Think of textures that carry an imperfect nature to them but tell a story - wispy pencil lines and playful florals. Overall your brand should feel like a good friend from the moment they land from your social to a long session looking through your site.