How to Choose the Right Showit Website Template for Your Creative Business

After working with hundreds of creative businesses—from photographers and interior designers to beauty pros and real estate agents—we’ve learned what makes a website template not just beautiful, but strategic. Before we started offering our own Showit website templates, we searched high and low to find the best ones for our clients. That process taught us what works—and what just looks good on the surface.

So if you’re feeling overwhelmed or unsure about what to look for when selecting the right Showit website template, you’re in the right place. I’m breaking down exactly how to choose a website template that works as hard as you do—and actually converts.

1. Choose a Showit Template That Fits Your Industry (But Prioritizes Function Over Aesthetic)

Your industry comes with its own set of needs. A photographer showcasing galleries needs something different than a real estate agent who needs to feature listings. But here’s the trap: so many people choose Showit website templates based on how they look, not how they work.

The truth is, the wireframe—the layout and structure of the site—is what does the heavy lifting. It’s the backbone of your client experience. That means clear navigation, strong calls to action, and thoughtful flow from one section to the next. That’s what helps someone go from casually browsing to actually booking.

So yes, aesthetics matter—but strategy wins every time.

For example:

• Photographers need gallery-forward layouts, built-in client experience pages, and space for testimonials that build trust quickly
  
• Interior Designers need image-rich sections, space to showcase service packages, and room for press features or project timelines
  
• Beauty Industry Pros need bold, editorial-style templates with mobile-first designs and booking integrations
  
• Real Estate Agents need professional layouts with strong calls to action, space for featured listings, and credibility-building testimonials
  
• Event Planners need flow-friendly designs that showcase packages, portfolios, and availability tools
  
• Coaches or Educators need streamlined templates that highlight services, include opt-ins, and lead to a strong email funnel

2. Prioritize Mobile-Friendly Design (Seriously—Don’t Skip This!)

With more than 60% of website traffic coming from mobile, your template has to look and function beautifully on smaller screens. But here’s the kicker—most people shop for Showit website templates on a desktop or laptop, which means they’re only looking at the desktop version.

That’s a problem.

Because your dream clients? They’re likely browsing your site from their phones. If your mobile design feels clunky, slow, or confusing—they’re gone. No inquiry, no booking, no second chance.

Make sure your Showit website template is:

• Designed with mobile in mind, not just as an afterthought
• Easy to navigate one-handed (yes, that matters!)
• Optimized for mobile loading speeds
• Built with scalable text, tappable buttons, and clean spacing

Showit makes it easy to design mobile and desktop versions separately—which is amazing—but starting with a well-structured, mobile-ready template will save you hours of work (and headaches) down the line.

3. Don’t Sleep on SEO & Conversion Features

A pretty site won’t matter if nobody finds it. That’s where SEO (search engine optimization) comes in—and it’s one of the most overlooked pieces when choosing a website template.

Search engines like Google need structure to understand your site. If your template isn’t built with SEO in mind, you’ll be left wondering why your dream clients aren’t finding you.

Here’s what to look for:

• Proper header hierarchy (H1, H2, etc.) for readability and crawlability.
• Easy blog integration (blogging helps boost your long-term visibility).
• Templates that allow you to customize meta titles, meta descriptions, and alt text.
• Mobile optimization, which Google considers when ranking your site.
• Templates that load quickly and are technically clean under the hood.

And how do you know if a template has all of this? That’s why we love Showit. It gives you full creative control and all the SEO-friendly tools you need—without the code. You can customize every detail, access your SEO settings easily, and make mobile-specific changes all within the same dashboard.

If you’re new to Showit, you can try it out with a free 30-day trial using our link: https://showit.com/r/bellamaven

And speaking of conversion—your Showit website template should do more than just look good. It should guide your user to take action. Whether that’s submitting an inquiry form, signing up for your newsletter, or booking a session, your site layout and calls-to-action (CTAs) should walk them there effortlessly. This is one of the biggest reasons people upgrade from Etsy-style templates to ours—ours are built with strategy baked in. So you’re not just getting a beautiful design, you’re getting a website that actually works.

4. Look for Support—and a Reputable Source

A great Showit website template should come with more than just the design. You’re not just buying a bundle of canvases—you’re investing in a tool to help your business grow. And the people behind that template? They matter, too.

Look for Showit templates that include:

• Video tutorials that show you exactly how to customize your site
• Styling guides that help you stay cohesive with your brand
• Copywriting prompts that take the guesswork out of writing your website
• Ongoing support or at least a clear FAQ or knowledge base

But also, zoom out and look at the business behind the template:

• Do they have a professional-looking website and a solid portfolio?
• Are there reviews or testimonials from past customers?
• Do they regularly update their resources or blog?
• Can you reach them if something goes wrong?

These are the kinds of things that make the difference between a smooth, empowering experience—and one that leaves you stressed and stuck.

We’ve worked hard to make sure every Showit website template we offer is paired with the kind of support we’d want for ourselves. From setup tutorials to strategy-backed design choices, our templates come with everything you need to launch with confidence—and convert with ease.

5. Still Not Sure? Take the Quiz

We made a free [Website Conversion Score Test] to help you figure out where your current site stands—and what kind of template would help you step it up. Quick, easy, and surprisingly accurate (if we say so ourselves).

Final Thoughts

The right template can help you book more, sell more, and breathe easier knowing your online presence is working while you sleep.

Don’t just go with what looks cute—go with what works and looks like your brand. Whether you’re ready to DIY or eventually go custom, starting with the right template can be an absolute game-changer.

Browse Our Best-Selling Templates
Take the Free Website Conversion Score Quiz
Download the Free Welcome Guide Template
Try Showit Free for 30 Days

Not Sure if a Template is Right for You?

If you’re torn between using a template or investing in a custom design, we’ve got you covered. Check out our blog post, Template vs Custom Design—Which Is Right for You?, to weigh the pros and cons and find the best fit for your business.